"I recognized a need for student friendly math materials that are written in a clear and accessible manner with strong visuals, balanced pages, relevant real-world connections and data, and the opportunity for students to problem solve and extend their learning through purposeful investigations. Calculus was my first textbook to be published and from that one book, my dream to carry out this pursuit for all grade levels, kindergarten through Calculus was ignited. I decided to form my own company to ensure that our instructional materials are of the highest quality in every way -- the design is clean and clear, the visuals are mathematically accurate, and the page layout is coherent and elegant, so that we are at the forefront of bringing mathematics to life through clear lessons, engaging explorations, and meaningful problem-solving opportunities for students."