Larson Texts and Big Ideas Learning Unify Under a Single Brand Identity

Erie, PA - (September 1, 2024) - Larson Texts and Big Ideas Learning, leaders in K-Higher-Ed math education, are proud to announce the unification of their brand identities to Big Ideas Learning, a Larson Texts Company. This exciting change recognizes our shared history and collaborative sprit that has driven our success for more than 50 years.

Dr. Ron Larson, the visionary behind the Larson brand, published his first Calculus textbook in 1978. Big Ideas Learning was born when, after working with numerous publishers on Larson titles over several decades, we realized that the best path forward was to publish our own work. Today, we are taking the significant step of merging our identities to reflect our singular voice, shared authorship, and combined talents.

"Our unified identity marks a new chapter for Larson Texts and Big Ideas Learning," said Matthew Totzke, CEO. "This alignment brings forward our focus on education while maintaining the high standards of excellence and commitment to innovation that customers expect from our brands."

This brand unification simplifies access to our comprehensive range of products and services, enhances communication, and strengthens partnerships. It ensures all stakeholders can benefit from Big Ideas Learning’s expertise and innovations in math education, ultimately supporting all students and educators during their academic journey.

More About Our Journey and Leadership

Celebrating Our Founder, Dr. Ron Larson

Dr. Ron Larson’s contribution to mathematics education is monumental. From the publication of his first Calculus textbook in 1978 to the foundation of Big Ideas Learning, his vision has always been to make math accessible and engaging for students. To learn more about Dr. Larson’s inspiring journey and achievements, visit Ron Larson’s Biography.

Matthew Totzke: From Intern to CEO

Matthew Totzke’s story is one of growth and dedication. Starting as an intern at Larson Texts, his journey to CEO is a testament to the company’s commitment to nurturing talent and promoting from within. Under his leadership, Big Ideas Learning continues to innovate and set new standards in math education. A detailed biography of Matthew Totzke will be available soon, highlighting his vision for the future and the strategic direction he brings to the company.

Join Us In This New Era

As we embark on this new chapter, we invite you to join us in celebrating our rich history and looking forward to a bright future. Stay connected with us for upcoming events, product launches, and stories that showcase our commitment to excellence in education.

About Big Ideas Learning, a Larson Texts Company

Big Ideas Learning, founded in 2008 by Dr. Ron Larson—an award-winning and influential math textbook author—has been at the forefront of educational publishing. Building on Dr. Larson’s legacy, which began with his first edition of Calculus in 1972, Big Ideas Learning publishes rigorous, relevant, and conceptually K-Higher Ed mathematics programs. With over 35 million copies of Larson’s titles sold in the U.S., his impact on math education is profound. Our vision is to shape a future where education transcends boundaries, where curiosity is nurtured, and individuals are inspired to dig deeper.